There is a saying in Lao Tzu's Tao Te Ching: Those who know others are wise, and those who know themselves are wise. It means that knowing others and knowing oneself is a kind of wisdom. So in this product analysis, self-knowledge can be understood as "to understand our own products", while knowing people can be understood as "to understand our opponents and user groups". So why do we need to understand them, I think it can be explained by a sentence in market economics, this sentence is like this: "In the exact same market.
So let's introduce the first topic, the change of business email list relationship. Let's take a look first, what changes have occurred in the live broadcast industry in the past three years? 2016: Savage Growth Period 2016 is the "savage growth period" of the live broadcast industry, also known as the "first year of live broadcast". Starting from Yingke's "You are ugly, you sleep first, I am beautiful and I live broadcast", it has set off a new wave of national live broadcast, All kinds of live broadcast products have appeared in the market, forming a trend of "thousands of broadcasters". The characteristics of this stage can be summarized in the following three points.
At this stage, the core of each product is " mining incremental users ". Each company uses various methods to attract users. The main product model is basically based on national live broadcast, trying to attract young people who are curious/expressive to come to broadcast or For watching live broadcasts, the content model is basically UGC-based and PGC-assisted, and the profit model is mainly based on rewards, with certain value-added services and advertising fees for members. 2017: Industry reshuffle period 2017 is the "industry reshuffle period" of the live broadcast industry.