Because only one keyword will trigger your ad, you can write highly specific adverts. Higher relevance = Higher CTR = Higher Quality Score = More Traffic = More Leads To implement single keyword ad groups, add each keyword into an ad group in all three match types, as shown below. Ad Groups Then, create highly specific ads for each of your ad groups. You can do this using this simple template: Headline 1: Include your keywords Headline 2: Features and benefits Display URL: Include your keywords Description: Features and benefits + Call to action. Here is an example of how this would work for the keywords “Business Car Leasing.” example-ad You can see here that the advertiser included the keyword in the headline and the display URL.
They used the rest of the copy to mention features and benefits and then included a strong call to action that directs consumers what action to take next. 2. Use Dynamic Text Insertion for More Relevant Landing Pages One little-known feature within AdWords is called dynamic text insertion, which allows you to change the text on your Italy Phone Number List landing page. This is an effective way to make your landing pages more aligned to what users are searching for and, therefore, increase the conversion rates and the number of leads being generated. Here is an example of how you can use this feature to change the name of the location within the landing page to make it appear more relevant.
While the campaign is no longer active, in this example when a visitor lands on the page with this URL: http://wwwnovateyourhome.co/new-boiler-location-1/?Kw=London, the visitor will see that the page headline reads “We are the number 1 choice for boilers in London.” location-based-ad However, if the location URL changes so that it reads: http://wwwnovateyourhome.cnew-boiler-location-1/?Kw=Leeds, the visitor will see a page headline that reads “We are the number 1 choice for boilers in Leeds.” location-based-url-ad Changing the location is just one way to make your landing pages more relevant. You could change other ad details, such as the type of product.