Thanks to all the communication groups, the startup has an investment of 1.3 million euros in advertising space on different media. According to Marketing Directo , the co-founder of Wallapop Miguel Vicente explained that the last major investment, that of Atresmedia, would represent a great advance: “ The Media for Equity model provides us with access to a key asset for a Startup like ours, which involves the visibility to the end user.
With this agreement, Wallapop was able to start broadcasting its advertising campaign in Prime Time on Antena 3, La Sexta and appear in large newspapers and magazines such as La Vanguardia, Mundo Deportivo, Sport, or La Cuore. Precisely in November 2014, Wallapop obtained an investment from Accel Partners , the fund that invested during the early days Whatsapp List of Facebook, of no less than 6 million dollars. Now Accel Partners will have 20% of the shares of Wallapop, a Startup that has grown like foam in a very short time, undoubtedly helped by media publicity. What is Media for Equity and how can it benefit your Startup - Wallapop TV ad Glovo. In 2019, Glovo closed highly relevant financing rounds.
In fact, in December it closed a round of 150,000 million euros, in addition to a valuation of more than 1,000 million euros. Glovo was one of Atresmedia's bets to generate other sources of income and, in turn, reduce dependence on advertising. What is Media for Equity and how can it benefit your Startup - glovo 300x142 The Red Fridge . This food delivery website received, in the summer of 2014, financial support of 6 million euros from Next Change Invest and Ad4ventures, which belongs to the Mediaset group .